Trump suggests Bud Light deserves an opportunity for redemption following negative reactions.

Former President Donald Trump is urging his supporters to give Anheuser-Busch a “second chance” after the company’s Bud Light brand faced backlash over a marketing promotion with transgender TikTok star Dylan Mulvaney last year. The controversy resulted in a significant decline in sales, costing the company an estimated $395 million.

Some conservatives, including singers Kid Rock and Travis Tritt, called for a boycott of Bud Light, causing sales to plummet and knocking the brand from its position as America’s top-selling beer. With the Super Bowl just days away, Bud Light is set to return to the championship game with a humorous ad and an opportunity to win back customers.

In a post on his new social media platform, Truth Social, Trump acknowledged that the partnership with Mulvaney was a “mistake of epic proportions” and that the company paid a hefty price for it. However, he also defended Anheuser-Busch, stating that it is “not a woke company” and highlighting its efforts to support farmers and create jobs, including employment for U.S. veterans.

Trump’s endorsement of Anheuser-Busch comes at a critical time for the company, as sales of Bud Light continue to decline. According to data from Bump Williams Consulting, sales of the beer brand dropped by 20% in 2023 and have continued to decline in 2024, with a 29.4% decrease in the first four weeks of the year.

Anheuser-Busch CEO Michael Doukeris attributed the decline in sales to lower Bud Light sales during an earnings call in October. He also noted that the company’s research showed that customers “want their beer without a debate.”

Trump’s post on Truth Social also coincides with a planned fundraising event for the former president in March, which will be hosted by a lobbyist for Anheuser-Busch, according to Politico.

Despite the potential boost from Trump’s support, Bump Williams Consulting remains skeptical about the future of Bud Light’s sales. In an email to CBS MoneyWatch, the firm stated that sales “are still not looking too strong for Bud Light across America” and that it remains to be seen if Trump’s endorsement will have a significant impact.

This development highlights the power of social media and the influence of public figures in shaping consumer behavior. It also serves as a reminder for companies to carefully consider their partnerships and marketing strategies to avoid potential backlash and financial losses.  

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